As Senior Vice President of Marketing & Communications, Kristen Barry leads Apkudo’s global brand, positioning, and go-to-market narrative. She is responsible for shaping how Apkudo shows up in the market, defining its platform story, articulating its value across the connected device lifecycle, and aligning product, sales, and marketing around a clear and differentiated message.
Kristen’s work focuses on simplifying complexity, enabling customer understanding, and building trust in data-driven, automated solutions that power the circular economy.
Kristen is a seasoned B2B marketing leader with deep experience bringing complex, enterprise-scale solutions to market. Prior to joining Apkudo, she spent nearly a decade at Accenture, where she served as Global Marketing Lead for multiple portfolios, including Procurement and Supply Chain Business Process Services and Growth Services.
At Accenture, she led global marketing strategies that supported large-scale digital transformation initiatives, translating sophisticated offerings into compelling value propositions and enabling sales teams through strategic content, market education, and thought leadership.
Her background spans platform marketing, category definition, sales enablement, and executive-level storytelling.
Outside of work, Kristen has dedicated more than 15 years to supporting breast cancer research through participation in the 3-Day, 60-mile Walk. The physical commitment of training reflects her discipline and resilience—and provides ample time to indulge her passion for podcasts and audiobooks.
